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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
Ever have the fear in the back of your mind that your product or service may not be worth it?
Are you unintentionally, unknowingly being D.U.M.B. in your cause-driven or sustainable business?
How involved are you with your own marketing.
Do you get caught in the weeds in your cause-driven or sustainable business?
Sustainable and cause-driven companies–like their conventional counterparts–see a lot of urgency in the coming quarter, the coming year.
For your customers, that is.
If your cause-driven company offers a product or service that is better in every way than that of your competitors…
If you’re a sustainable or cause-driven company, you should consider the kind of future you’re building:
Ever bought a book that has a great message, but is painful to read?
Can achieving greatness be documented?
How many sustainable businesses do you think start up but lose their meaning along the way?
How committed do you believe you are to your company, your clients, and your cause?
Sustainable businesses and info-businesses suffer massively from this.
But the products with the best stories are.
If your business has a cause, a mission, an important reason for being… tomorrow isn’t a new day. Not if you can help it:
Is hidden in plain sight:
It may not be additional ad spend or talent that you need. It might be focus:
Where do great ideas come from, be it for products, services, or blog posts?
Ever asked yourself this question? We’re focused on the wrong thing:
Warning, if you’re changing these things, don’t:
Do you ever feel like it’s impossible to be heard in such a large, noisy world?
“I need more traffic to my website”
What are you best at? What are you secretly not?
What got them here won’t get them there:
Is your–and your market’s–mindset holding your business back?
You know that thing you set out to achieve?
What’s the secret to being the best?
If you’re on a team that does work that matters, you’ve experienced these.
What you know and what you do are totally different things.
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!