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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
What do you do when ‘sales’ stops working in your (otherwise) sustainable business?
If we have the right business strategies, can we circumvent the need for hard work?
Every time I make something, I’m haunted by this.
“Why is profit not the most important thing to your business?”
Doing good has always been hard.
We see 10,000 ads a day, according to Forbes. Ten thousand.
We all measure progress a little differently, don’t we? Consider these scenarios…
You’re turning customers away without realizing it.
Which pieces are the replaceable parts of your cause-driven business?
There’s a popular Forbes article doing the rounds at the moment, citing that social enterprises must put purpose second in order to survive.
Fascinating thing about website owners…
Your social-conscious or sustainable brand has a website.
Why would you underestimate your competition? Isn’t that how you get overtaken?
Ever experienced marketing that feels ‘natural’ to you? Like it talks your language?
If you’re a cause-driven or sustainable business, it’s time to change your relationship with sales.
This may sound like a staunch aversion to innovation…
Most businesses have a resistance to the question, “What’s a simpler way of doing that?”
Whether you love him or hate him…
It’s one thing for someone to like a product or service of yours…
Most industries, be it ethical fashion on cybersecurity, have a thinking problem.
If you run a sustainable or cause-driven company, congratulations: you’re a designer now.
Working on a sustainable or cause-driven business is full of fear.
How do you ask the marketplace to give your product or service a try?
Do you think your brand needs more attention?
We’re our own worst enemies in marketing.
I’m not really very good at telling stories.
Some companies seem to find good customer service really easy and stress-free.
Walking around Lake Como, I noticed a trend that plagues good online stores manifesting, in real life:
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!