When You’re Doing It Wrong

When your website is about your widget (instead of your visitor).

You Get To Set The Price Of Success

The “price of success” is lower than you think.

Oh Look, Another _________ In My Feed

Oh look, another marketer in my feed selling me his Facebook ads service. We’ve all seen them, and they all look the same. It’s like a relay race of navy blazers and Maseratis, each following the same script as the one before it. We’d remember any of them if any of them did something a bit different, such as focusing on us instead of themselves.

Crossing The Line with Targeted Ads

If you didn’t know there was a line, you already crossed it.

Enough COVID Talk

These are uncertain and unusual times.

Lessons Learned Creating Daily Content

Creating content daily teaches you some things:

You’re A Writer Now

Most of us like to talk. Fewer of us like to write.

Building Your Genius

What’s your area of genius?

Economics and Philosophy

The laws apply everywhere:

Status versus Wealth

See how what you focus on affects things in a profound way:

Your Role During A Pandemic

Your role doesn’t change during a pandemic.

“It’s So Easy To Be Successful, See?”

We see a lot of marketing online that says, “It’s so easy to be successful, see?”

“Look At How Good My Numbers Are”

We see a lot of marketing online that says, “Look at how good my numbers are”.

Funny Money Talk

There are some strange money conversations happening in the world at the moment:

The CEO Should Do That

What does a CEO do?

What You Do, But Better

In times of need, companies seem to rush toward looking for new things to do.

The Only Story That Matters

The story that those in your choice of market is are telling themselves right now is a winding, blurry path between where they are and where they want to be.