FOFOMO

FOMO – Fear Of Missing Out – is pillaging great minds of their greatness.

The Birthday Test

How well do you know your clients?

Wins Along The Way

This is not Post 1,000 of my daily blog.

Marketing and Pets

Or, “Why investing in your message matters”.

What Will It Take?

“Do whatever it takes” is a terrible guideline for important work.

If It Creates Stress, It’s Bad Design

Many social media platforms spent countless dollars trying to make their services more “sticky” for people like us.

If It’s Important, Slow Down

Wait, what?

Giving Lame Presents

Does your business give lame presents?

The Trick Course

I almost made a trick course.

There Is No Business

“Business” is not a skill.

Overprescribing Solutions

We have so much opportunity and potential before us. In everything we do.

On The Shoulders Of Giants

When I designed the BuiltForImpact system – a way to clearly and effectively engage visitors on a website in order to lead them forward – the theory behind it didn’t come out of just nowhere.

Now’s Good

You know that project or piece of work you’ve had on your heart and your mind?

The New Local

We used to market locally, because that’s all there was. There was the nearest town, the one beyond that, and that was it. At least, unless you were a mega-brand with deep, deep pockets.

Don’t Want To Be Beige

In marketing and in life, you don’t want to be beige… at least that’s what you tell yourself. Let’s put that to the test:

Reducing Strokes

It’s made out to be more complicated than it actually is.

The Only Way, Isn’t

Everyone promises to know the way:

Questions For Getting Things Done

Successful projects (and a successful life) is in getting the right things done, in the right way.

Every Rep Counts

We cancelled a large software subscription today.

Hey Batman

If you stand in the middle of Gotham City and shout, “Hey, you!” who turns around?

Don’t Touch My Base

“Just checking in with you to touch base.”

Applied Ceilings

What ceilings do you install on your work?

Doing Something With That Knowledge

Done researching yet?

Which Of These Would You Rather Buy From?

You’ve seen both of these. Which would you rather buy form?

No Snowflakes

Why live by how we feel, if we allow our feelings to be controlled by external forces?

Write It Up For Me

You could try to grab my attention with texts and alerts.

The Good Side Of Stress

What is “stressed out”? Is there a “good side” of stress?

Assumptions They Make

What if a door-to-door salesman wasn’t selling crap?

Ads Disguised as Products

Hands up if you’ve ever had to go looking for single-cell round batteries on Christmas Day, because somebody got a present that didn’t have batteries included.

The Secret Of Local Business

People like doing business locally, don’t they?

Caterpillars In Your Broccoli

Nobody’s returning food right now.

Archive of posts from May 2020

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