Archive of posts from February 2021

How to create a goldmine

Here’s a story of how to create a gold mine:

‘Best’ Is Relative

We all have different ideas of what ‘best’ means:

The Altar Of Scale

“It requires a strong constitution to withstand repeated attacks of prosperity.” – James Basford

When Does A Fireman Fail?

When does a fireman fail?

“We Get To Have Fun!”

Our team regularly gets replies thanking us for sending cold emails (which is really nice!)

UnSwipe File

Many of us have heard of a Swipe File…

There Are Many Paths

There are many paths.

Does Ethical Marketing Exist?

There is no such thing as ethical marketing.

Changing Metrics

When we really care about those we serve, our metrics start changing:

Buying Movement

We don’t buy products, we buy movement:

We’re Just Making Chocolate

Cadbury’s staff have a great line for the heat of conflict, enjoyed by all able to remember it in the moment:

Your Focus VS Their Goals

Are you focused on making work better for those who buy it, or did you get distracted?

Communicating Badly

What do these quotes all have in common?

The Dot On The Line

Don’t sell dots.

Narrating Vs Storytelling

What’s a story, what’s a narrative, what’s the difference, and why should we care?

Losing Your Head

Do you ever “lose your head”?

Content & Connection

We’re lulled into focusing on the wrong things.

Fail Live

If you’re going to fail, fail live.

Tired Brain, Rested Brain

Which Brain are you thinking with today?

Out in the Open

If your message matters, put it out in the Open:

A Little Bit Of Care

The more connected we become, the more people seem to want to talk about themselves.

What Do You Think?

What do you think?

The Thing You Should Have Done

Most of us feel it.

They’re There Already

We don’t have to start from scratch.

The Void We Avoid

What if I don’t know what to say?

Known & Attention

Businesses want your attention.

Goals + Time

Yesterday we talked about great goals.

If You’re Going To Fail At Your Goals…

…make them great big goals.