Archive of posts from June 2021

On not doing what you’re ‘supposed’ to do in marketing

On not doing what you’re ‘supposed’ to do in marketing

Are you “supposed” to market your business in a certain way?

41% Say No

The World Economic Forum covered a survey (led by Microsoft) that revealed 41% of employees (across all ages) are thinking of quitting their jobs.

They’re not wrong, you are

When I first noticed, it was inconceivable to me.

Oops, ah well

Some mistakes must be avoided – or remedied – at all costs.

Obvious mistakes that we make

If only these mistakes were as painfully obvious before we do them:

The problem with ‘monetising’

Does your product monetise?

Quit negotiating with these terrorists

Quit negotiating with these terrorists:

Reliability is Clarity

What makes your work seem more reliable?

Simple gets it done

Knowing a lot about your space can be a curse.

Version 3 isn’t here yet

There’s a lot to do, isn’t there.

Multitasking gets a bad rap

You’ve read the productivity blogs.

Certainty comes later

When you read about successful endeavours and entrepreneurs, there’s a lot of certainty in the stories.

Innovation hides behind rites of passage

Innovation hides behind rites of passage

There are rites of passage everywhere in business.

Making and selling

Making is part of the selling process.

Answer these 2 questions to focus your marketing

Answer these 2 questions to focus your marketing

There are tons of marketing activities you could be doing today.

When it feels like stealing

Sometimes, it feels like stealing.

Business theatre

Did you cast yourself a role in business theatre?

Optimising for Familiarity

How important is familiarity in marketing?

Be less certain

Being absolutely certain on something has some real downsides:

Marketing In Your Colours

How do your principles come across in your marketing?

You’re not alone

Most of the entrepreneurs I’ve met struggle in some way. In secret. Emotionally.

Simple rules for outbound marketing

We could make a long list of rules for outbound marketing, couldn’t we.

Anti-Hustle

We know what ‘hustle’ is.

About the next hot marketing trend this year

About the next hot marketing trend this year

Ooh, the next hot trend – know what it is yet?

An alternative social strategy

“I need people to see me online, so I must make lots of noise.”

The downside of being great at the details

The downside of being great at the details

What’s the downside to being great at the details?

The perfect launch

Know what’s impossible?

No is Yes is No

Here’s a (potentially) uncomfortable fact:

The project after

You know what you’re making next.

The hardest sale

The hardest sale for most businesses isn’t new customers.

Read more in the archives