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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
I’ve worked from the beach doing the “laptop lifestyle” thing…
What conversion rate should we aim to have our marketing assets achieve?
There are fields next to our house, one full of wheat, the other full of sheep.
It feels great to make something great.
Question: should you say what gets the most likes, or what is right?
That marketing opportunity you’re looking for? It might be on the other side of a friendship. If you don’t build rapport with others, you won’t build much else with them, either.
I had a very confident email arrive today.
Go on social media and you’ll find vocal proponents and opponents of almost any industry, industry practice or market trend.
I first started publishing online around 2000.
I’m not into football and I’m not an astronaut. And yet:
When we talk about having an “audience”, we’re often stuck in the past:
The second issue of “Marketing Isn’t About You” is now live, as a long-form comic post, and you can read it here.
Ever noticed how product and business development problems are solved by removing ‘hustle’?
Try keeping these 2 short lists today and see how they improve your output.
Do you struggle with this?
The secret is knowing what to do, when you don’t know what to do.
It’s football season. I don’t like football.
Few things stimulate creativity like learning a new thing.
What do these all have in common:
You’ve heard of the importance of finding ‘1,000 true fans’ for your body of work, right?
“Posting more regular content creates more views.” “More people prefer this flavour of product.” “This tool converts gets more opt-ins on your website.”
I feel bad about this every time I see it happen.
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!