Vanilla sponge recipe

Making great vanilla sponge is simple.

Four steps:

• Step 1: Make lousy vanilla sponge,
• Step 2: Learn why it was lousy,
• Step 3: Make slightly less-lousy vanilla sponge,
• Step 4: Go to Step 2.

To be good cake makers, we need to be prepared to be lousy cake makers, first.

We need to invest in cakes, products, ideas, offers, and ads that don’t work.

We’ve talked how important good vanilla sponge is for great teams. Are you following the recipe?