Look At What We Made

When we sign a document, we’re responsible for the contents of that document.

When we sign our work, we’re responsible for the contents of that work.

There’s a huge difference between saying “look at what we made” and “look at how awesome this is”:

“Look at what we made”: We’re responsible, we want your feedback, because we want to make it better. Your opinion matters here.

“Look at how awesome this is”: We’re not looking for responsibility, but affirmation, because we want you to agree with us and soothe our insecurity.

The second option is more popular on social media because people are insecure on social media. Stand out by taking responsibility and making it clearer that “your opinion matters here”.