Sales isn’t a role

On effective teams, “sales” isn’t a role.

It’s conventional wisdom: “Salesperson bends their arm so Production people can do Product things”. Except:

• Educating a prospect is sales.
• Educating a client is sales.
• Helping them evaluate is sales.
• Enrolling them with the best fit for them is sales.
• Onboarding and guiding them is sales.
• Production is sales.
• Delivery is sales.
• Support is sales.

“Sales” means sharing your mindset with those it’ll benefit–and keeping them there. It keeps them moving them toward their goals, removing self-doubt.

The entire team is responsible for that.

Sales isn’t a role. It’s every role.