Outbound Mail Formula

You probably know the formula:

“Unsolicited + Mass-message = Spam”

Questions like “why are my marketing messages going to spam” are easily answerable by remembering the formula. You used it precisely as above, and got the correct output.

Similarly, questions like “how do I do outbound marketing that isn’t spam?” are also easily answerable by remembering the formula. To change the output, change one of the inputs, either from ‘unsolicited’ to ‘solicited’, or ‘mass-message’ to ‘personal’.

Bonus points for changing both of them.

Want to change your results? Remember the formula.