Business Ideas and Card Games

Ever had a great business or marketing idea?

Play the deck.

A constructed card deck (in most deck-building card games) will contain ideas of what could do well, if played.

It’s owner knows it to be good or not once they play-test the deck.

The flaws, criticisms and ideas for improvement all come to light by playing the deck.

In business and marketing, the same rules apply.

Good ideas aren’t really good ideas. They’re just ideas, that have yet to be play-tested.

Some choose to lock them behind labyrinth of NDAs, afraid of the supposed success hidden within, that anyone could steal and reap at any moment.

Others choose to play the deck.

Which do you do?