What is “giving value”?

We hear it all the time.

“Give people value.”

“Provide massive value.”

Sounds like a thing, doesn’t it. What’s it actually mean?

For some, it means, “The necessary evil I apparently must do in order to get what I want.” It’s what we hear on the podcasts and in the blog posts, being attributed to increases in sales and revenue. Ebooks and other artefacts are then created, to coerce folks to give you a shot.

For others, it means, “Not waiting for permission or transactions to start making someone’s problems go away.” Doing what you do, for those you do it, up front. No coercing necessary.

Which is it for you?

Which do you think works better?