Best depends

What does best mean to you?

Is a website with lots of animations and heavy JavaScript dependency best? Or is a website with really fast load times and comprehensive accessibility support best?

Is a collaboration that’s heated, fast-paced and full-on best? Or is a collaboration that’s calm, slow and asynchronous best?

Is an online product or service better when it comes with a native iOS app? Or is an online product or service better when it’s available on the open web?

When aiming for best, we need to remember that ‘best’ isn’t a universal goal.

Your version of ‘best’ and mine may differ. That’s totally fine.

Focus on what ‘best’ means for those you wish to serve.