Going out of business

You will, eventually.

Much, much sooner than you think.

The question is, who’s putting you out of business:

Option 1: You. If you grow today, the you of tomorrow will put today’s version of you out of business. It could be a better you, that today you can’t compete with.

Option 2: Someone else. If you don’t grow today, someone else will have. Their skills, their offers, their market position, they’ll move, and you won’t.

It’s not something to stress about. A day off doesn’t put you on the back foot. But when you go out of business, we have a certain amount of control over who makes that happen.