The new channel-surfing

Great teams teach.

They’re great–and secure enough–to share their insights with the world, as a source of contribution and attention.

But they rarely teach well:

• More videos: Lots of short, almost-useful YouTube videos creating fragmented learning and unclear direction. So you click another.
• More posts: Lots of short, almost-useful rehashed pieces of content competing for search results. So you click another.
• More downloads: Lots of short, almost-useful PDFs and white-papers containing little more than a sales pitch. So you click another.

This is the new channel-surfing. An attention deficit is created by those who complain about it.

No more complaining, or participating: what if you were to create something more substantial, more valuable, something you and your teammates can be proud of?