Not really unlikely

Which is more likely to get your energy & enrollment:

Something quick, easy and likely, or something slow, hard and unlikely?

• Quick, easy, likely: These projects are easy to imagine and achieve, yet they often lack significance. “Did we make something that matters?”
• Slow, hard, unlikely: These projects are much harder to imagine or achieve, yet–with good leadership–they radiate significance: “We’ll make a difference or go down trying!”

Great teams get that way when they realize the latter is actually made up of doing the former, lots of times.