Effective VS Efficient

Productivity hacks.

Time management.

What if productivity didn’t need hacking, nor time managing?

Enter, effectiveness:

Laziness can hide behind efficiency. When we don’t slow down, measure twice and cut once, we risk becoming highly efficient at the wrong things. This lack of care is laziness, despite looking highly productive.

Effectiveness doesn’t always look effective. The fastest lap times aren’t won by drivers who are allergic to using the brakes. Slowing down — at the right times — puts you much further ahead on the track.

Productivity doesn’t need to be hacked to optimise our performance in business theatre.

Time doesn’t need to be managed like a perpetually wide-open throttle.

Slow down. Measure twice. Win with less moves.