More than you paid for

Which of these would you prefer to buy?

#1: “Pay less, but get less than you paid”
#2: “Pay more, but get more than you paid”

We see this play out in many areas.

The restaurants we visit. The technology we buy. The clothes we wear. The health insurance we subscribe to.

Many of us will agree that #2 is better value.

So about that project you’re working on…

Are you intentionally building #2, or are you slipping into #1?

In many segments, the market pushes us to become #1, then leave for a #2 if you yield.

Choose wisely and confidently. Don’t be swayed.

The market needs you to stick to your guns, it might just not know it yet.