Mass-markets and new ideas

New ideas don’t normally sit well with the masses.

If you want mass-market appeal, you’re unlikely to change the culture and make something new. You will attract people who buy things because they’re safe, because they buy how things are, not where things are going.

Similarly, if you want to change the culture and make something new, you’re unlikely to receive mass-market interest. You’ll attract people who buy things before they’re ready, because they’re buying where you’re going, not where you are.

There are more than enough people in both camps, and probably in your industry too.

You get to choose.