What gets burned

In creative projects, you need to be prepared to burn things.

The question, what gets burned?

Perhaps it’s the scope. The vision for the project you have… chopped down in size, so that you can deliver when you said you were going to deliver. Sound too difficult? Then…

Perhaps it’s the date. The date you told everyone you would have the work ready… missed, with everyone involved to manage accordingly. Sound too difficult? Then…

Perhaps it’s a lucky dip. Because you didn’t chose which gets burned if push comes to shove, who knows which will get burned. It could even be both.

It can feel like a tricky question, and one you don’t want to answer.

Answer it, for stronger work, and stronger promises.