Be unremarkable more often

Last week, every single tweet we posted got over 1,000 likes.

Not every week is like last week.

And it doesn’t need to be.

Remarkable things are what we deem worthy of making remarks about… but we don’t discover ‘remarkable’ by only showing when we feel sure our work is remarkable.

That’s not how ‘remarkable’ works.

Rather, it comes from showing up often enough to develop good taste, and adapting for the benefit of those we wish to serve.

To be remarkable, you need to be prepared to be unremarkable some of the time.

Try being unremarkable more often… you’ll increase your chances of blowing our minds.