You don’t need another strategy

There’s a recurring problem with great strategies.

You risk “collecting” them instead of improving your execution:

• Don’t worry about having more strategies until you execute what you already have consistently.
• ‘OK’ can beat ‘great’ if the ‘OK’ is executed consistently and the ‘great’ is merely sporadic.
• Poor execution ruins good strategies; “Radio ads” are only strategic when coupled with “Great communication”.

Great strategies aren’t Pokémon. You don’t need to “catch ‘em all” to win.