Shipping in a down market

The markets are down.

Buyers aren’t buying as much.

We need to keep shipping:

The rules change for everyone: a down market is still full of people with problems that need solving, and desires they’d love to pursue. We can still serve them, if we’re creative and committed.

There’s no going back: a down market may go up soon, or it may stay down for years. As I write this in 2022, there are no signs of substantial market recovery anytime soon. To “wait for better days” is akin to quitting.

**Quitters are quitting: **and that leaves the few creative and committed enough to continue to pursue those they wish to serve, with the same enthusiasm and passion they would have were the markets great.

Take note of who keeps shipping when things get tough.

They’re the ones who build the future.