Don’t reply to that email

Ever received a forwarded email that just says, “Thoughts?”

Great. An email that took seconds to write will take minutes–or hours–to address.

This isn’t leverage, this is laziness:

• To get an insightful, thorough email reply from an expert, first create an insightful, thorough question. Don’t disrespect them by making them figure it out.
• To deploy engaging, sustainable marketing for your team, first make an engaging, sustainable effort to better understand your market.
• **To assign a detailed, important task to a fellow team member, **first assign yourself the important task of giving a detailed description of what must be done.

The input should require as much consideration as the output.