Effective vs Efficient

Efficient feels like we’re getting stuff done, in the moment. But it’s empty calories: we were busy all week, but by end of the week we don’t feel like we have much of real value to show for it.

Effective feels like we’re not getting much done, in the moment. But it’s all meat: we don’t always look busy… but by the end of the week, we achieved something we feel proud of.

Efficient gets celebrated for its business and creative theatre.

Effective gets the job done.