Bears aren’t bad

Bear markets aren’t bad markets.

They’re just bad markets for deploying bull market strategies.

But they’re amazing for deploying bear market strategies when most are still deploying bull market ones.

Those who coasted on reputations built in bull markets are yielding to the bear market builders prepared to love their communities more deeply.

Those who only know how to sell in bull markets are yielding to the bear market builders who cut their teeth on bear market norms.

The bear market builders who have meaningful work to share with their chosen few have an opportunity to expand while so many are contracting.

That bear market builder might just be you.