Activities you hate

Being noisy on social is the popular way to grow an audience. But if it doesn’t work for you, you won’t like it - and who wants to create work they don’t even like?

Making promises you can’t keep is the popular way to get the deal. But if it doesn’t work for you, you won’t feel good about it - and who wants to do work they don’t feel good about?

Pursuing work you enjoy requires not filling it with activities you hate.

Remember that next time you feel like you need to ‘hack’ a guru or imitate an influencer.