Daily Post #1781 • October 24 2022 • Craft

Software and Love

Love isn’t supposed to be rational, especially among craftsmen:

Some writers love Apple Notes but dislike Evernote. Evernote may technically do more for them, but a love for the essentialist form of the native, default option wins them over.

Some animators love Harmony but dislike Animate. Animate is simpler, like above, but a love for the unique, quirky, nothing-else-is-like-this world of Harmony wins them over.

Is simpler (like Notes) better? Or is complex (like Harmony) better?

There is no ‘better’, only ‘better for those you wish to serve’.

There is no singular, correct, rational path, only the leaning into your audience to discover what they love.

Don’t forget that you’re not building for rational minds, but ones that love to fall in love.

Subscribe to my newsletter

I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!

Learn more