My kind of best

Between the best product on the market and the one you like best, which do you buy?

Between the most popular YouTube channel and the one that really gets your unique, quirky humour, which do you watch?

Best is subjective.

Niches are everywhere and the number is growing proportionally to how weird we all admit to be.

Don’t be the best, that’s boring. Be the kind of best you and your tribe want you to be.