The offer you’re afraid to make

You probably know what it is.

The one your team may have all thought of, but never voiced, because it’s much too risky.

The riskier it feels, the bigger problem you have:

• It feels risky when your work needs work: How sure are you that your team’s work will beat expectations? Aggressive guarantees aren’t risky if the answer is ‘99%’.
• It feels scary when nobody else does it: They probably don’t do it for the reasons above. That’s good: it means you get to go first.

If the consequent challenge is merely “perfect your work”, what’s stopping you? Weren’t you going to try to do that anyway?