The problem with scaling up…

…is that it’s the wrong goal.

Teams that obsess over scale risk diluting their work. If we instead focused on…

• Better promises: These win you more attention and (if you keep those promises) the opportunity to serve more people.
• Better method: Streamlining your team’s work enables individuals to focus on their areas of genius, instead of re-solving the same problems.
• Better leaders: Leaders create leaders. This cascade enables everyone on the team to level-up, producing even higher quality work.

…it just so happens that all these things are really good at helping you scale up.