Thanks, AI!

We can thank AI’s developments for a better market and better practitioners:

AI can write decent copy. Good: that means decent copy is no longer acceptable, and a deeper understanding of the art and the reader is necessary.

AI can design decent graphics. Good: that means basic images with no reverence for audience nor design is no longer acceptable.

AI can even write code. Good: that means the simple problems are solved faster, leaving room for solving new ones while challenging devs who rest on their laurels to step up.

Great is the benchmark, precisely as it should be.

Thanks, AI!