Peel back the feedback

Here are three pieces of feedback I saw come through our teams today:

• “You guys know me better than I know myself”: Client using one of our ImpactCoaching team’s sessions. Takeaway: the session is strong, connect more people to it.
• “Your team’s work was what won me this job”: Prospect using our Creative team’s freebies. Takeaway: the freebies are strong, connect more people to it.
• “I had no idea you guys could do that”: Prospect of one of our Creative team’s products. Takeaway: that product’s marketing is weak in scope awareness, address this before advertising it.

When we peel back the feedback, we usually find clues about what needs our focus.