Lean into that genius

Sometimes you just can’t find the staff.

Not because you’re not trying.

Not because you’re being an unnecessary stickler for perfection.

Not because you don’t know where to look.

And not because you don’t have the budget.

But because you have a specific, rare intersection of skills that enable you to see around corners that others can’t.

And because of that, you have a unique opportunity to bring to market all manner of unique advantage that others just can’t see, nevermind implement.

This may not be an opportunity to delegating everything.

This may be an opportunity to change the market with something very special.

Consider leaning into that genius. Hard.