Break some rules

The best things in my life came to me when I broke the ‘rules’.

I met my wife while doing business in the metaverse in 2007. The metaverse was a new-fangled thing, and meeting people online was unusual. And yet here we are.

I started a creative studio in 2009 without having a clue how to run a creative studio (and the internet was not the infinite repository of advice on such things like it is today). I started by doing packages of 3 website designs for £20 a pack. I sold them by going door to door in my city. Now that studio has worked with folks from places like Cisco, Wrangler, Asana and similar.

I moved to the US because I wanted to, lived there for ten years, then threw out my green card and moved back. I decided to not bound or identified by borders, and so I’m not.

I started a web3 project when the world thought web3 projects were ridiculous. But it sold tens of thousands of dollars in a few short months and seeded funds for an exciting venture without diluting stake or raising venture.

Break the rules.