Your people vs other people

Other people want you do hurry up.

They want you to make it cheaper, shorter, and something a little more convenient for their near-term goals.

They want you to do more for less, pump their bags, and then get out of their way so they can do the same to the next shmuck.

Your people are not like these people.

Your people want you to take your time and do it right. They want you to use the right ingredients, charge fairly, and for it to be worth more than the others.

They want to go on a journey with you. And they’re looking forward to whats next.

Love on your people.

As for the rest, let them know it’s not for them. Because it’s not. It never was.