Play is missing

Kids turn things into toys.

Forget about toys designed to be played with in a particular way.

I’m talking about cardboard. Sticky tape. Sticks. The good stuff.

Play doesn’t come just from being told what to do, or how to play. Nope. Play comes from ignoring the rules and doing something else.

Sticks become swords. Beds become trampolines. Pillows become… things to bash each other with.

What’s missing in most digital products nowadays is the opportunity to play.

Not to do merely as you’re told… but to discover. To explore. To create. To play.

We enjoy play. And play is missing.

So it’s our job to find it, if our job is to make things people want to use.