Right for them, or for you?

What makes marketing or business advice ‘right’?

Is it because it worked for someone else? Does that automatically mean it works well for you? What suits the appetite or personality of one person does not automatically suit another, and that’s okay.

Is it because it’s widely considered to be a ‘best practice’? Does that automatically mean it works well for your project or market? What suits the behaviour or lifestyle of one group of people does not automatically suit another, and that’s okay.

Some projects benefit from a community, and others, an audience.

Some people benefit from working alone, and others, in a team.

Some people thrive on the diversity of multiple projets, and others, hate the idea.

Don’t search for right.

FInd right for you.