What makes a great brand?

What makes a great brand?

A great brand might be one you wouldn’t want to wear on a keychain or hoodie. One that represents a trusted advisor or friend that you tell others about whenever it makes sense too. But putting your friend on a hoodie is weird.

A great brand might be one you absolutely would wear on a keychain or hoodie. One that represents your interests, desires, or ideals that you tell others about whenever it makes sense to. But calling it your trusted friend is weird.

These definitions are at odds with each other.

Yet they’re both great brands.

Maybe it’s not “one size fits all”.

Maybe you’re free to define greatness for yourself and just be that.

Permission granted!