Simplicity and ambition

I visited my hometown’s annual festival today.

And it reminded me of the importance of simplicity:

I recognised people doing the same thing there as they were on old childhood cine film reels from the same event. And they looked like they were loving it just as much as they did way back then.

Morris dancers. Maypole dancers. Accordion players. Balloon animal makers.

Their ambition was to be great at what they do, and that’s it.

Not great in terms of popularity, fortune and notoriety.

But great in terms of mastering their craft and bringing it to bear.

The creator economy can learn a lot from these elderly folks:

If you’re good, your tribe will show up every time. If you’re niche, you’ll be picked to do it every time.

Master your craft. Bring it to bear.