Addicted to stories

People don’t just like stories…

They’re completely addicted to stories.

Such as the story about why they’re “a charitable person” or “a Mac guy”.

And when they can’t be a part of one of their stories?

They experience pain:

• Anxiety (‘What happens now?’)
• Confusion (‘What does this mean for me?’)
• Mourning (‘Who am I without this?’)

But what about when they discover a new story?

They experience happiness:

• Excitement (‘What happens now?’)
• Wonder (‘What does this mean for me?’)
• Identity (‘Who am I without this?’)
• Notice how so many of the questions are the same?

Funny how that works.

Draw people into a good story. They’ll love immersing themselves in it and hate to ever leave.

This week’s issue of the Productoons newsletter covers this in more detail, plus steps you can take to make it happen in your own work.

Check it out at Productoons.com.