Don’t be a cant

Now, I may be dyslexic…

…but 'cant' is still an expletive to me.

We’re exposed to this dirty word all the time:

• You thinking you 'cant' achieve great things (you can).
• Influencers who 'cant' keep their word in private (they could).
• Customers saying they 'cant' afford your product (they can).
• Twitter saying you 'cant' once rate-limited (Zuck entered the chat).

The natural response is to engage 'cant'. To research more. To accept you suck. To accept everyone else sucks. To lower your prices. To give up.

Screw that.

This week’s issue of the Productoons newsletter covers this in more detail, plus steps you can take to make it happen in your own work.

Check it out at Productoons.com.