No killer products

Marketers say you need an ‘irresistable offer’.

But is any offer really ‘irresistable’?

And should ‘irresistable’ be the goal?

Most offers aren’t ‘irresistable’, nor are htey category ‘killers’. Normally, there are simply a handful of good options to choose from, some of which might be a better fit for you than for someone else due to your unique set of specifications and requirements.

And normally, the option that best fits that need (and want) is the one that gets selected.

Isn’t that better?

To be the best fit for a specific group of people, and to be selected on that basis?

Maybe you should spend less time trying to be ‘irresistable’.

Maybe you should spend more time simply being the best fit for your chosen few.