Forget the ‘personal brand’

When did “being a good person” become “building a personal brand”?

Forget the ‘personal brand’:

• It’s not about saying the right things. It’s about meaning what you say, and what others say about you. They’re smart enough to smell a fake.
• We can sense what your intentions are. With the political landscape we live in today, many of us have developed finely-tuned BS-o-meters.
• Your Twitter follower count means nothing. We want to see what you do with things you can’t ‘game’, like how you treat people when nobody’s watching.

We’d all benefit a lot if everyone would focus less on building their ‘personal brand’, and more on building their character.