Don’t be number one

There’s a danger in being number one.

When you’re #1, you can’t be discovered: because the media ran away with your story.

When you’re #1, a flurry of energy surrounds your work. Flurries fizzle out.

When you’re #1, trying new things is hard, spelling ‘your downfall’ rather ‘experimentation’.

When you’re #1, you’re the culture, instead of in the culture, meaning you’re gone when it changes.

If you’re not #1, either by choice or in spite of efforts to the contrary, celebrate.

You have a superpower.