Remember what you’re building

You start building a product, and you’re excited…

Then you go on social media.

And you see someone shouting about their success with AI. So you add AI to your product, ’cus surely that’s what everyone wants.

And you see someone shouting about their success with podcasting. So you add podcasting to your product, ’cus surely that’s what everyone wants.

And you hear someone shouting about their success with the blockchain. And IoT. And funnels. And SEO. And everything else anyone had success with.

Soon you’re not building that product anymore. And you’re not excited.

And neither is anyone you were making it for in the first place.

Now they’re confused.

And so are you.

Remember what you’re building.

Forget the rest.