Customer-led growth

Here’s how to leverage customer-led growth:

1. Define the user’s “narrative” as best as you can. Include their full journey, including what happens before and after your product. Remember, you fit into their story, not the other way around.

2. Interview customers regularly (qualitative data) to ensure that your definition of their “narrative” is correct. The closest to the customer wins, so keeping this narrative tight is key.

3. Every piece of marketing material you deploy should provide data. This data (quantitive) should also help ensure that your definition of their “narrative” is correct. Every win/fail will teach you something.

With an accurate narrative in hand, you can build your product as an expression of their journey. Win!