Where product roadmaps come from

A ‘customer journey’ is bigger than us.

A good ‘product roadmap’ recognises this.

The a good product roadmap must look at:

• the full customer journey
• the parts of the journey you’ve solved
• the parts that come before your solution
• the parts that come after your solution

Nowhere in this list is “cool ideas we had” or “stuff our competitors did recently”.

The better you facilitate the journey your customers have already made a $0 buying decision to pursue, the more likely they’ll choose you as a vessel to take them there.

That’s your product roadmap.