Bad strategy

‘Create content’ is a bad strategy.

Like getting fit by ‘eating food’.

We must be more specific:

• For whom?
• When in their journey?
• What problem does it solve?
• Where does it lead them?
• Why would they love all that?

In 2024, stop thinking about ‘creating content’.

Instead, start ‘helping people on the internet’.

How could that NOT be a great thing?